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• Those that want an opinion – your views on a particular issue, let’s say
the ‘state of the economy’
• Those that want information - on your usage of products or on your
lifestyle. For instance, what kind of car do you own or plan to buy; or how
many hours do you spend on the Internet in an average week.
• Focus groups - While a survey of the questionnaire type generally
fetches $15-$50 (sometimes less and sometimes more depending on the
survey), the pay out is much higher for a slightly different form of online
survey known as the Focus Group.
You can get anywhere from $100 to $250 per session but each session
can go on for about an hour or more. Focus groups are the best paying
type of online surveys.
Focus Groups
Focus groups are typically carried out by market research firms on behalf of
companies rather than run by the companies themselves. Focus groups have
traditionally been face-to-face interactions of a small group of 5-6 individuals
who discuss a topic thrown open to them and give their opinion about an
issue or a product.
It works in a group interaction kind of situation where there is interplay of
thoughts and ideas. Focus groups are used by market research firms as a
form of qualitative research where the researcher does not look for statistical
data but is after insights and soft data on attitudes, motivations, and
perceptions.
It comes in useful for companies when they undertake new product
development or design their product positioning or advertising in a
competitive market place. It is a method used to understand the way
consumers think and behave.
This process has now gone online.
How do Online Focus Groups work?
The capabilities that software technology allows on the Internet have made online
focus groups possible. It works like video conferencing but without the audio-visual
component.
Let’s see how-
-Online Focus groups use the chat mode
-The chat mode allows research firm to create a mediated discussion
platform
-The participants who fit their profile criteria are recruited for a specific
focus group discussion.
-The participants sit at their personal computers at home and participate in
real time.
But, you have to be prepared to devote the necessary time and have an
uninterrupted Internet connection in place.
For more information on paid surveys, please visit:
http://CBHelper.net/PaidSurveyEtc
